Last weeks Quill Shift Literary Agency social media report was bleak in comparison to competitors (for a refresher: 3 Seas Literary Agency). I stayed away from Quill's social media accounts for the duration of this period, but upon returning today, I cannot say I am surprised by the results. Across all platforms - Twitter, LinkedIn, and Google+ - Quill has not posted once. Additionally, tomorrow marks an entire month since any social media activity. Again, I must note that any writer would have difficulty trusting their hard work with this company when one of their offered services is social media assistance. If they struggle to promote themselves, successfully or consistently, how could a client expect Quill to do so for them? When comparing Quill's lack of activity (or lacktivity) to 3 Seas' Twitter feed, I noticed Quill's negligence even more. 3 Seas, within the last week and on their Twitter alone, posted five times. Two of those posts are directly related to one of their clients' success. Michelle Grajkowski - the founder of 3 Seas Literary Agency - has put her best foot forward when it comes to her company. Moreover, consistency exists between her social media platforms where Quill experienced posting discrepancies. Even the congratulatory tweet we viewed on their Twitter made an appearance on their Facebook, with an additional image, to boot. This consistency - and obvious display of support - promotes trust within their audience, whether current or prospective clients.
As I continue to examine Quill in preparation for my campaign proposal, I will keep a close eye of 3 Seas' social media activity and success. Thus far, they appear to be a prime example of what Quill Shift Literary Agency should strive to be.
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In these weekly posts, I will compile and examine Quill Shift Literary Agency's social media activity for that week on their three accounts, Twitter, LinkedIn, and Google+. Since Quill has not posted in the past seven days, I will display their most recent activities on each of the three platforms and offer commentary on their previous posting history. First, Twitter. Almost a month has passed since they have posted - or retweeted - anything on this account. Despite having 1,063 followers and creating catchy hashtags such as "#useyourquill" (clever and relevant), this is poor social media presence for a company that offers social media marketing as a service to their prospective clients. If I were a writer seeking representation and noticed this dichotomy, I would be uncertain of whether or not I should put my trust in them; businesses do not succeed without trust, so becoming an example of their principles and services is necessary. Second, we will move onto LinkedIn. "Five months ago" roughly translates into being posted between late August and mid-September. The posts previous to this dates back another two months. As it stands, Quill's LinkedIn account has 92 followers. Lastly, we will look at Google+. Six months exactly have passed since this post appeared on Quill's Google+ page, despite the fact that it - this announcement regarding the founder's podcast on Beyond Busy - was posted a month later on their LinkedIn profile.
When announcements are made, typically, they are made all at once, across the board, to ensure that the entire audience one is projecting to becomes privy to the various events taking place. If this was a time-sensitive podcast, this would have been a detrimental grievance on Quill's part. Thankfully (or, not so thankfully), their Google+ account only has 62 followers. Overall, Quill Shift Literary Agency is not utilizing social media as the tool it truly is. Followers, fans, and professional friendships (A.K.A. connections) can be built when the platform is maximized upon. Catchy hashtags and the founder being honored with a podcast does not mean much if there is no audience to latch onto it and carry it forward. Another small, literary agency, 3 Seas Literary, utilizes Facebook and Twitter. As a comparison, I scanned through their Twitter's online activity for the last month. The results are shocking. Where Quill has a handful of Twitter posts, if 3 Seas is not posting at least once each day, then after a few absent days, it has multiple posts. 3 Seas also has nearly four times as many followers as Quill, sitting quite comfortably at 4,120 Twitter followers. With only a mere glance at the social media activity and follower-count between these two small, literary agencies, it is clear that Quill Shift Literary Agency, more than anything, has room to grow, build, and showcase to prospective clients that they can be all that they offer. |
AuthorAutumn Lala is an internationally published writer currently earning her dual-English degree at the University of Cincinnati. When she is not doing homework or writing, she is spending time with her loved ones or buying another cute mug she (supposedly) does not need. Archives
March 2017
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