Last weeks Quill Shift Literary Agency social media report was bleak in comparison to competitors (for a refresher: 3 Seas Literary Agency). I stayed away from Quill's social media accounts for the duration of this period, but upon returning today, I cannot say I am surprised by the results. Across all platforms - Twitter, LinkedIn, and Google+ - Quill has not posted once. Additionally, tomorrow marks an entire month since any social media activity. Again, I must note that any writer would have difficulty trusting their hard work with this company when one of their offered services is social media assistance. If they struggle to promote themselves, successfully or consistently, how could a client expect Quill to do so for them? When comparing Quill's lack of activity (or lacktivity) to 3 Seas' Twitter feed, I noticed Quill's negligence even more. 3 Seas, within the last week and on their Twitter alone, posted five times. Two of those posts are directly related to one of their clients' success. Michelle Grajkowski - the founder of 3 Seas Literary Agency - has put her best foot forward when it comes to her company. Moreover, consistency exists between her social media platforms where Quill experienced posting discrepancies. Even the congratulatory tweet we viewed on their Twitter made an appearance on their Facebook, with an additional image, to boot. This consistency - and obvious display of support - promotes trust within their audience, whether current or prospective clients.
As I continue to examine Quill in preparation for my campaign proposal, I will keep a close eye of 3 Seas' social media activity and success. Thus far, they appear to be a prime example of what Quill Shift Literary Agency should strive to be.
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AuthorAutumn Lala is an internationally published writer currently earning her dual-English degree at the University of Cincinnati. When she is not doing homework or writing, she is spending time with her loved ones or buying another cute mug she (supposedly) does not need. Archives
March 2017
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