To sum up Quill Shift Literary Agency's social media accounts in this last week, I only require these two words: Inactivity prevails. To prevail is to be victorious, and Quill's lack of online fortitude is quite troubling. Because I do not know what is occurring for the agency on the other side of the screen, I cannot with good conscience say that their social media inactivity will be the death of them. However, living in the technologically-driven society that we do, I am afraid that may be the outcome if they do not enhance their online presence soon. And by soon, of course, I mean now. So while I am not surprised at this weekly update, I am certainly disappointed. In more ways than one, actually. I am disappointed from the submitter's perspective as a writer seeking a company that cares, and I am disheartened as a hopeful applicant for their appealing editorial internships. If the social media activity of Quill was as consistent as 3 Seas Literary, these concerns would not exist. For instance, 3 Seas has posted eleven times on their Twitter account and three times on their Facebook feed in the last week. With their Twitter follower-count being more than three times that of their Facebook follower-count, it makes sense that their focus is on the account with their primary audience. Here are just two of 3 Seas' engaging tweets: In these two posts alone, 3 Seas does so much for their brand. Michelle, the founder, is both connecting with current clients - maintaining (and showcasing) the supportive relationship between them - and announcing that she will be at a conference, which gives her the opportunity to build 3 Seas through increasing her clients and connections.
I do not know what book 3 Seas is reading, but Quill needs to take a page out of it. Week by week, my confidence in Quill's brand diminishes. As an outsider looking in, I can only imagine what their current clients feel.
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AuthorAutumn Lala is an internationally published writer currently earning her dual-English degree at the University of Cincinnati. When she is not doing homework or writing, she is spending time with her loved ones or buying another cute mug she (supposedly) does not need. Archives
March 2017
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