Quill Shift Literary Agency, for the fourth week in a row, is silent on social media. I feel awful thinking this would be a wonderful slogan for them. With no social media activity across the board in a month and a half, I'm concerned. I'm starting to question if they're even a company anymore. What are they doing? Is there a new project taking up all their time? If so, why aren't they posting about it? Hyping people up? On the other end of the spectrum, is something personal going on? I sigh. I'm confused. Dejected. I picked this company, loving them, but knowing they did not do enough. But to seemingly do nothing? I feel almost let down, especially in terms of being a hopeful intern. I love the mission of the company, but will having their name on my resume mean anything? Truly? Furthermore, I cannot imagine how prospective clients must feel, especially if they know any better. But if they don't and pursue them, anyway? Are they going to receive the best service in this industry? I cannot confidently say yes because of my observations these last few weeks. Because I have taken this company on as my project, I feel almost responsible for their activity, and the vast amount of improvement they require almost drowns me in despair. When comparing Quill to 3 Seas Literary once more, the dread only intensifies. Don't get me wrong, the successful platform 3 Seas has constructed gives me hope - inspires me - but things are not looking good for Quill. Not at all. In the last week, 3 Seas has posted eleven times on Twitter and twice on Facebook. Again, this amount can be justified based on each follower count. Here are a few examples of their posts: In these posts, 3 Seas promotes their authors, their success, and opportunities to purchase their work. This, and more, can be found on their Twitter as well. Michelle promotes her authors and company throughout this series of tweets, whether it is their books or overall brand (through contests and conferences).
Participating in the #MSWL (Manuscript Wish List) and conferences are a wonderful way of attracting new clients, as well. Additionally, 3 Seas has an author section on their website, allowing their audience to see who they represent, learn about them, and visit their website. Through them, prospective clients can see what working with 3 Seas is like. Overall, 3 Seas Literary's social media activity and presence represents what Quill Shift Literary Agency should be doing. If I were beginning my own literary agency, I would emulate companies like 3 Seas Literary to a T.
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AuthorAutumn Lala is an internationally published writer currently earning her dual-English degree at the University of Cincinnati. When she is not doing homework or writing, she is spending time with her loved ones or buying another cute mug she (supposedly) does not need. Archives
March 2017
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